Google Local Business Center is attracting local businesses with its New Tools for Small Businesses which offers a reporting dashboard to learn how people find your business. Google Local Business Center allows businesses to create small listings which matches the searches made on Google Maps and others. Presently Google is planning to add a wealth of data on how people find the business related information through searches.

With the new Google Local Business Center features business owners can now add and verify their business information like phone number, address etc. by registering a free account and using a simple dashboard. This helps the businesses to show their name on Google Maps with accurate information. Businesses get free analytics and they also get an opportunity to train Google’s search engine.

The Dashboard shows statistics on how local listings are found across Google properties which is similar to how Google Analytics helps website owners. Businesses can use the power of Google’s data to learn where your customers come from and what they search for to find you. With the new features Google hopes that business owners would understand their customers in a better way. As this is a Free service you can try it out to know what your customers wants and increase your business.